Apple blankets the world with ads. Apple has recognition. The iPhone is relatively focused in its additions and it's not like they added a million different thi

Apple blankets the world with ads. Apple has recognition. The iPhone is relatively focused in its additions and it's not like they added a million different things, all of which they have to tell you about. There is only one iPhone and not millions different models with different features. Unlike many Android device manufacturers (except maybe Samsung if they were to focus for once and not be so overwhelmingly complex in all the stuff they put into their phones) Apple is in a unique position to actually teach people about this through marketing. And they will. They will teach people about it, devs will be on board real quick and it will just become a natural interaction. That's my prediction.