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If your startup has to compete against background noise, you are doing it wrong. If you shoot for the broadest possible audience, yes, you will have to compete
by jakobegger 11y ago
If your startup has to compete against background noise, you are doing it wrong. If you shoot for the broadest possible audience, yes, you will have to compete against everyone.
If you instead focus on a very narrow and specific audience, it will be much easier to get heard. Make an app for your local city, and it'll be trivial to get press coverage. Or target a specific niche, and you won't even need press coverage. Delight a few users, and expand from there; don't aim for the entire world from day one.
- bdcravens 11y agoNiching down doesn't eliminate the background noise. You have to convince the users why the localized or targeted version is better than the generalized options, and that's assuming you've already gotten past the hurdle of convincing someone they needed anyone's version of what you're selling.