If you know the most sensational aspect of a story it gives you a good idea of the range of the story. I like the title 'Four Hour Workweek' because it tells m

If you know the most sensational aspect of a story it gives you a good idea of the range of the story. I like the title 'Four Hour Workweek' because it tells me right off the bat that it'll probably have some extreme stories of increasing productivity and working for smaller amounts of income. When you know the extreme you have a better idea of the story.