I told em so many times. They will just not care using it. The difference is in the approach. First time we used the search in page, we went there expecting to

I told em so many times. They will just not care using it. The difference is in the approach. First time we used the search in page, we went there expecting to find such a feature. Until they find themselves asking "what the hell, isn't there a way to search in a page?" they won't use and remember it. I think that's caused by the already high level of distress the average user is feeling when using a computer to browse anything else than Facebook. If I remember good how it was for me, they would go like "ok now I'm doing this, browsing this new webpage and I got so many things to remember already, the site name, how I got here, will I find it again, ...", "do you know that you can search a page with this key combination?? Stop! That's just too much! I will learn about it when I finally arrive at level 2 of my progress on using computers."