This was NOT a retail box that iFixIt bought, it was a developer kit of an unfinished product meant to allow developer early access to the hardware to build app

This was NOT a retail box that iFixIt bought, it was a developer kit of an unfinished product meant to allow developer early access to the hardware to build apps for tvOS running on Apple. No customers or users will benefit from this because it is not meant for them. The terms and conditions were very clear in the NDA that the developers have to sign to get an AppleTV developer kit. Guess what, iFixit used their developer account to get that AppleTV and they violated the terms and conditions of that NDA. Guess what happened when your specific iOS developer account is found to violate the NDA terms and condition? It gets banned, which is what happened. Apple did exactly what they said will happen if the NDA terms and conditions were violated. That's all there is to it.