It's certainly marketed to the startup crowd as the startup work fast break things beverage. If you go into a health food store like whole foods, there's a doz

It's certainly marketed to the startup crowd as the startup work fast break things beverage. If you go into a health food store like whole foods, there's a dozen or so other meal replacement options very similar to Soylent. Some soy free, some with exotic herbs and algae, some high protein, and all within the same price range.