This doesn't seem to have anything in it that PDF doesn't. Also, the idea that it's not using e-ink is not a selling point; I don't want to read lots of conten

This doesn't seem to have anything in it that PDF doesn't. Also, the idea that it's not using e-ink is not a selling point; I don't want to read lots of content off a backlit screen with (if mobile) comparatively lousy battery life.