Maybe it's intended to raise awareness about how e.g. companies use the internet to check out prospective employees. According to https://en.wikipedia.org/wiki/

Maybe it's intended to raise awareness about how e.g. companies use the internet to check out prospective employees. According to https://en.wikipedia.org/wiki/Online_reputation_management https://en.wikipedia.org/wiki/Online_reputation_management >70 percent of companies have rejected candidates based on the candidate's online reputation, but only 7 percent of Americans believe it affects their job search