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If I had to guess, I'd guess that Apple will be using Quattro's relationships to roll out an advertising service for free iPhone & iPod Touch applications - in
by gyardley 17y ago
If I had to guess, I'd guess that Apple will be using Quattro's relationships to roll out an advertising service for free iPhone & iPod Touch applications - in exchange for their 30% cut, which is about right for an ad network.
I suspect Apple figured there was simply too much free-app monetization going on to escape untaxed, especially when they're bearing the costs of free application delivery. Perhaps Apple also realized that other parties were getting a bit too much insight into their marketplace through advertising.
If I'm right, this could be very unpleasant for advertising-related startups in this space that aren't Quattro. Now that Apple's got an iPhone app ad company, there's no reason why they won't make it the iPhone app ad company.
- seldo 17y agoSlightly more charitably, perhaps Apple recognized that for many app manufacturers who offer both paid and free versions of an app, Apple already has an existing financial relationship with them, so allowing Apple to handle the ad payments from the free version of the app is going to be more convenient. Of course, there's no reason it can't be both.