I don't get how those 17 people would likely be "potential future clients". Clients who have the money to pay for things to get done... pay to get things done;

I don't get how those 17 people would likely be "potential future clients". Clients who have the money to pay for things to get done... pay to get things done; they don't try to learn it themselves first. Of course this is not an absolute rule, yes yes, it is possible, I just don't see how that really is one core benefit worthy of marketing.