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I use the chrome extension and when im on the site i can open a drop down menu with everything running on the site. I look for tag managers, ad exchanges, retar
by davemel37 11y ago
I use the chrome extension and when im on the site i can open a drop down menu with everything running on the site. I look for tag managers, ad exchanges, retargeting tags, data reseller tags, ad tech tags, etc... With one glance i can usually tell how sophisticated of a media buyer they are and if they seem eager to experiment with new ad offerings. (i.e. lots of small and obscure ad services or expensive data+programmatic exchanges like chango, etc...)
- firstworldman 11y agoUnsure whether you're saying that you're a paying customer or not, but if so do you see a value above what something like Ghostery or Wappalyzer can tell you for free?
- davemel37 11y agonot a paying customer. Haven't tried those other tools.