People overestimate Amazon's dominance. Amazon is only dominant in internet retail. In the wider retail world they're quite small. Rounded maths, Amazon is only

People overestimate Amazon's dominance. Amazon is only dominant in internet retail. In the wider retail world they're quite small. Rounded maths, Amazon is only about 5.4% of US retail sales, and that is only including the top 10. source: https://nrf.com/2015/top100-table https://nrf.com/2015/top100-table