It's slightly different in that selling media was originally Amazons core business. First books, then DVDs, then Kindle. Streaming (music or TV) is just a new

It's slightly different in that selling media was originally Amazons core business. First books, then DVDs, then Kindle. Streaming (music or TV) is just a new distribution and pricing mechanism for the same product. For Google, social media is a fundamentally different product to search. You can argue that they are both ways of 'finding things' but there are still huge fundamental differences.