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Apple has also failed in their own advertising efforts (iAd) and additionally failed to catch up in the software service business (almost all of the mass market
by ariwilson 11y ago
Apple has also failed in their own advertising efforts (iAd) and additionally failed to catch up in the software service business (almost all of the mass market services are monetized via advertising). Their privacy stance is the only move left to them.
- interpol_p 11y agoI always saw iAd not as a money-maker, but as Apple's thoughts on what advertising should be. That is, it was their way to try to make ads less tacky for their devices — especially noticeable in the initial million-dollar ad sales to high profile brands. The messaging was all about how slick and polished and pretty they were, and how expensive. Unfortunately Apple failed to realise banner ads are tacky no matter how much polish you throw at them.