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Apple actually has a solid argument when they say "Our users are not our products". Very little of Apple's revenue comes from ads so they really have no need fo

by drew-y 11y ago

Apple actually has a solid argument when they say "Our users are not our products". Very little of Apple's revenue comes from ads so they really have no need for the infrastructure. However, considering they are one of the largest companies in the world with hundreds of billions in the bank, I seriously doubt it would be very hard for them to setup that sort of infrastructure.

sigmar 11y ago
I'm not saying it isn't a solid argument. Their PR people clearly thing it is the way to go, judging by how often it has come up. You're right, it wouldn't be hard, but they aren't doing it. Why? Maybe because they wouldn't be able to use this talking point or maybe they plan to be a hardware/OS company forever and never expand their services? IDK
- kawera 11y ago
  I would guess that Siri requires some beefy machine learning techniques.
EdwardDiego 11y ago
> Very little of Apple's revenue comes from ads so they really have no need for the infrastructure However, they wish to carefully control the advertising on iOS, if you want to uniquely identify a user for retargeting purposes, well, tracking cookies are evil, but iAd is good! https://developer.apple.com/iad/my-audiences/iad-my-audiences.pdf https://developer.apple.com/iad/my-audiences/iad-my-audience...
- sigmar 11y ago
  Fond something near the end of that link: >In the spring of 2015, iAd plans to provide developers with unique audience insights about the users in your segments, viewable in iAd Workbench—including their distribution by gender, age, geography, and iTunes Preferences. With audience insights, app developers can find new users with similar characteristics to their existing customers, and tailor messages for retargeting campaign Did they abandoned this or not? Seems contrary to their current "we aren't using your data" mantra
  - mattress 11y ago
    They are definitely using our data, but probably not in the same way. More of a we won't use your data unless it's to improve your experience with our device.

by drew-y 11y ago

sigmar 11y ago

I'm not saying it isn't a solid argument. Their PR people clearly thing it is the way to go, judging by how often it has come up. You're right, it wouldn't be hard, but they aren't doing it. Why? Maybe because they wouldn't be able to use this talking point or maybe they plan to be a hardware/OS company forever and never expand their services? IDK

kawera 11y ago
I would guess that Siri requires some beefy machine learning techniques.

EdwardDiego 11y ago

> Very little of Apple's revenue comes from ads so they really have no need for the infrastructure However, they wish to carefully control the advertising on iOS, if you want to uniquely identify a user for retargeting purposes, well, tracking cookies are evil, but iAd is good! https://developer.apple.com/iad/my-audiences/iad-my-audiences.pdf https://developer.apple.com/iad/my-audiences/iad-my-audience...

sigmar 11y ago
Fond something near the end of that link: >In the spring of 2015, iAd plans to provide developers with unique audience insights about the users in your segments, viewable in iAd Workbench—including their distribution by gender, age, geography, and iTunes Preferences. With audience insights, app developers can find new users with similar characteristics to their existing customers, and tailor messages for retargeting campaign Did they abandoned this or not? Seems contrary to their current "we aren't using your data" mantra
- mattress 11y ago
  They are definitely using our data, but probably not in the same way. More of a we won't use your data unless it's to improve your experience with our device.