Not even limited to such items, I'd say - when I was looking to buy a (then new) Nikon D7100 in 2013, Amazon's price was quite in the middle of the pack, with s

Not even limited to such items, I'd say - when I was looking to buy a (then new) Nikon D7100 in 2013, Amazon's price was quite in the middle of the pack, with some tiny stores offering the best prices. These days, for anything non-trivial, I'll treat Amazon as the virtual storefront, then look around for competing prices, with Amazon as the last resort.