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No idea. It's a damned brazen idea though. The value of the data is obviously huge, they just have to figure out some value proposition for the users (it's obvi
by dschobel 17y ago
No idea. It's a damned brazen idea though. The value of the data is obviously huge, they just have to figure out some value proposition for the users (it's obvious from the other reactions that technically astute 20-35 year old men won't be their target demographic...).
- prawn 17y agoI only skimmed the article so might've missed this, but you'd hope they'd work affiliate links in there on products and potentially split revenue with users. Even then, it's a pretty big step to hand over a bunch of your logins just to scrape a couple of cents from your handful of followers. Once I ran a list of my ideas past a venture capitalist. He liked a good number of them, but for a few of them, he simply said "What problem does this solve?" and within a few seconds I'd realised that those ideas were likely duds or, at best, up-hill battles. I think it's a good question to ask early in any idea brainstorming. Store cards and rewards cards are a similar goldmine of information, but they provide quite strong incentives - frequent flyer points, discounts, etc. Not to mention, less risk.