"(Incidentally, if Google wanted SDK forks to spread and increase fragmentation, introducing an obnoxious EULA is probably the first thing I'd have recommended.

"(Incidentally, if Google wanted SDK forks to spread and increase fragmentation, introducing an obnoxious EULA is probably the first thing I'd have recommended. What was its legal team thinking?)" (I'm a bit biased here, of course, and this is my personal opinion) I would actually expect it will have the opposite effect. The fragments already existed. They existed, in part, because it was cheap and easy to freeload on Google's SDK. You could just take it and modify it in incompatible ways and it cost you basically nothing to maintain that. See, for example, the amazon fire stuff, which was already a fragment, which basically used to say "download the google sdk and do this to that". Now they can't do that. They either have to become more compatible (which they did), or spend time producing their own SDK and tools. IE it increased the cost of forking and fragmenting, not decreased it. I also don't think the last sentence represents a good understanding of how legal teams work.