The article ends with "0.538% batting average — exceptional by all measures." Ignoring the extra % in there, a .538 batting average is exceptional... if you ar

The article ends with "0.538% batting average — exceptional by all measures." Ignoring the extra % in there, a .538 batting average is exceptional... if you are playing baseball. In this case, you are not playing baseball. Ogilvy's predictions were barely over 50% correct, which is actually pretty bad if you think about it. The article's conclusion is completely off.