Similarly, the normal buying experience is being compromised by the pushing of Amazon Prime. When you simply buy a product and want it sent to you, you really h

Similarly, the normal buying experience is being compromised by the pushing of Amazon Prime. When you simply buy a product and want it sent to you, you really have to hunt out the small, unbolded text which allows you to do that without paying any subscription, as against a display of advert and button covering about 2/3rds of the screen to sign up to Prime. I have had an elderly neighbour ask for help after mistakenly signing up for the service, and personally, the experience reminds me of hunting out the real download button on free download websites, in amongst the flash adverts. I've always thought the big advantage of Amazon was its ease of use for casual purchasers, and I can't imagine that level of hassle and uncertainty is appreciated.