The branding here is awful, there exists confusion on the part of the public, the press, the commentators here, and even the executives from Amazon. Isn't thei

The branding here is awful, there exists confusion on the part of the public, the press, the commentators here, and even the executives from Amazon. Isn't their streaming video service called "Amazon Instant Video"? Isn't Prime simply a feature whereby a tiny fragment of their video catalog is provided at no additional charge to Prime subscribers? Isn't the entire rest of the catalog available on a pay-per-view or purchase basis? Everybody here is saying "Prime Video" but I can't imagine that's a major revenue stream for Amazon or a major source of entertainment for anyone else. If you only watched what's available to Prime subscribers you'd run out of things worth watching fairly quickly.