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Thanks for this announcement Michael. I do online advertising for a living and have been in the space for a long time. Part of the growing frustration from peo
by shostack 11y ago
Thanks for this announcement Michael.
I do online advertising for a living and have been in the space for a long time. Part of the growing frustration from people subjected to display placements in particular has been the degraded user experience that stems from massive amounts of ad server calls and the privacy issues that come from all of that data being shared (not to mention cookie onboarding services, DMPs and such).
The Acceptable Ads policy doesn't seem to address those issues at all (unless I'm missing something, in which case please by all means point me in the right direction so I can edit this post). What is your (and AdBlock's) stance on those issues? Do you think the Acceptable Ads policy goes far enough in combating these issues?
One of the larger reasons for Apple's recent ad blocking update has been the insane decline of mobile performance as more and more JS tags are loaded. Just this morning I read an article on the Chicago Sun Times website and my WASP Inspector plugin logged over 330+ ad server calls. Thank god I was on my laptop or my old Nexus 4 would have choked completely. The poor visual experience was only one part of the problem. The other part is happening behind the scenes in a way that users only notice from what they read, browser plugins, and when their experience becomes unbearably slow or crashes.
Really curious for your thoughts on how we can solve the other half of this problem collectively--and I say that as someone whose livelihood depends on ads continuing to be useful drivers of revenue and value for the companies that use them to grow their business.
- giis 11y agoSorry about the confusion, Please see my reply to dang.