They already have apps for iOS. I can only assume this is about the 30% cut that Apple takes for in-app digital purchases. While it doesn't matter for Prime vid

They already have apps for iOS. I can only assume this is about the 30% cut that Apple takes for in-app digital purchases. While it doesn't matter for Prime videos, it matters for Amazon Instant Video sales and Rentals. On iOS they can nudge users over to Safari to buy. No such option on Apple TV.