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AdBlock owner sells company and buyer turns on acceptable ads
I've been unable to find an official announcement so far, however, AdBlock just popped up with this message:
Announcing the Acceptable Ads program
Hi, It's Michael, the creator of AdBlock. Pardon the interruption!
For years I have wanted to help make it easy for you to see useful ads and block annoying ones. I am excited to tell you that 's finally happening.
AdBlock is now participating in the Acceptable Ads program. Acceptable Ads defines strict guidelines to identify non-annoying ads, which AdBlock now shows by default. This way, you can help support your favorite websites -- and if you still want to block every ad, you can disable this easily.
Want more details?
I think you'll really like the change. Happy surfing!
Michael
PS: Why now? Well, I have always shared similar goals for the Web with the ad blacker Adblock Plus, who created the Acceptable Ads program. But I did not like the fact that they also control the program, because they are supported by some Acceptable Ads advertisers. Now, Adblock Plus will be transferring custodianship of Acceptable Ads to an impartial group of experts. I love this idea -- in fact it was my wife Katie's suggestion! Due to this change, I'm happy for AdBlock to join the program. As a result, I am selling my company, and the buyer is turning on Acceptable Ads. My long-time managing director will keep working with the new company. I believe this is a great Wing for you users.
It's been an honor to make the Web a better place for you! :)
- Amir6 11y agoWho is authorized to accept or reject an ad? is this the kind of web we want to live in? More like east Germany with apple getting rid of apps in iTunes store, Amazon banning streaming products and now adds being accepted or rejected by others! WTF
- cwkoss 11y agoWho bought it?
- omidfi 11y agoIf someone has really bought adblock, it signals that making adblockers is becoming a gold mine :)
- nycnycnyc22233 11y agoHopefully someone can open-source the rule list. Then we can all create ad blockers!
- edgeztv 11y agoHere's the Chrome URL to see the original announcement: chrome-extension://gighmmpiobklfepjocnamgkkbiglidom/pages/acceptable-ads-announcement.html
- deleted 11y ago[deleted]
- hoers 11y agopigeon@tutanota.com
- henpa 11y agoI have no idea what kind of ads will be shown with "Acceptable Ads" turned on. Good thing he allows to turn it off.