Absolutely, and if they really try to open up a front against Google, that might be a stupid move, as they risk an "accidental" visibility penalty in their Goog

Absolutely, and if they really try to open up a front against Google, that might be a stupid move, as they risk an "accidental" visibility penalty in their Google SERPs. Usually, Google doesn't play this low, but Amazon has much more at stake. Shameless self-plug: See both your Netlix and Amazon Prime accounts' content at once at our site justwatch.com - filtered to your likings :)