Lots of people care very strongly about personal property, including the money they earn and don't want the state to take what they earn and give it to "useless

Lots of people care very strongly about personal property, including the money they earn and don't want the state to take what they earn and give it to "useless freeloaders". I think that, if you're advocating for what amounts to asking everyone to carry the entire world together including the people who can't "carry their own weight", you need to unapologetically sell a philosophy of why it's good to help others. You can't wave away "fairness" for people whose mental process is "I have mine, you have yours, I'll only give you from mine if you give me from yours at equal or greater value".