https://en.wikipedia.org/wiki/Amazon.com#History https://en.wikipedia.org/wiki/Amazon.com#History > Since June 19, 2000, Amazon's logotype has featured a curve

https://en.wikipedia.org/wiki/Amazon.com#History https://en.wikipedia.org/wiki/Amazon.com#History > Since June 19, 2000, Amazon's logotype has featured a curved arrow leading from A to Z, representing that the company carries every product from A to Z, with the arrow shaped like a smile.