Because Apple stores don't hold a significant share of the retail market and Apple stores have never sold Chromecasts and aren't expected to sell them, Amazon o

Because Apple stores don't hold a significant share of the retail market and Apple stores have never sold Chromecasts and aren't expected to sell them, Amazon on the other hand did sell them and is expected to sell them. If Amazon was an Amazon-product-only type store, this would be viewed very differently. This is blatantly anti-competitive behavior, the equivalent of Google de-indexing Spotify to "prevent confusion" with their Google Music product. I'll bet that this decision will be either quickly reversed, if not, they can expect retaliation from Google/Apple in the form of lawsuits and/or their own versions of this rule.