Because Apple will not have difficulty fulfilling orders for its products on the Internet itself, I doubt anyone could claim Amazon is in violation of the rule

Because Apple will not have difficulty fulfilling orders for its products on the Internet itself, I doubt anyone could claim Amazon is in violation of the rule of reason: https://en.wikipedia.org/wiki/United_States_antitrust_law#Rule_of_reason https://en.wikipedia.org/wiki/United_States_antitrust_law#Ru... That said, this is only true of companies like Apple, who already have access to favorable terms to resources like UPS, etc. I think the much more important question is whether Amazon will assume this privilege with other companies and markets that will be adversely affected by such policies. I think Amazon has little to gain in trying to boost its sales by reducing the competition of Apple on its own web site store. What they have to loose is the faith that people have invested in Amazon in being a market creation and fair access vehicle. If companies cannot help keep the Internet open and available to all, then they're going to have to shut up later when they are riddled with regulations, tort and legal bills. Not to mention the obvious ire of their loyal customers (myself among them). I sure hope Amazon's web analytics pick up this comment :-) I won't give them the benefit of sending it to them directly. They obviously are more interested in their interests, not my interest in comparing devices directly on their web site.