So there goes my hopes of a Amazon Instant Video app for the new Apple TV. Not that my hopes were too high, but it would've simplified my cable cutting to reduc

So there goes my hopes of a Amazon Instant Video app for the new Apple TV. Not that my hopes were too high, but it would've simplified my cable cutting to reduce down to a single device. With native apps and AirPlay mirroring, the new Apple TV was set to be my family's single set top box, but we have a number of kid movies and shows on Amazon Instant Video, and last I checked, there's no support for AirPlay there, so I guess I'm going to have "lose" those kid's movies I licensed on Amazon. I'm really not getting this - unless they have numbers to back up that their FireTV is in more households than ChromeCast (I don't know anyone non-technical who has one, so that's not tough) AND Apple TV (many of my non-technical friends have one), I don't see the point in this. Why not just release the instant video app for Apple TV, or support mirroring via AirPlay and whatever the name is for Android's mirroring nowadays, and be done with it? Edit: removed Apple logo glyphs - it was an autocorrect shortcut I had on my phone.