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The should use the competitor's pages as an opportunity to upsell prime-compatible devices. Show a "Prime Video" logo crossed out that you can click on that ta
by Splines 11y ago
The should use the competitor's pages as an opportunity to upsell prime-compatible devices. Show a "Prime Video" logo crossed out that you can click on that takes you to a page telling you why Prime is so much better than whatever you're trying to buy.
(I don't know if that gets into legal hot waters or not, but couldn't be worse than actually not selling competing devices.)
If someone wants to buy an Apple TV, chances are they're just going to go to apple.com to do it, and Amazon has lost the chance to turn that customer over.
- tokenizerrr 11y agoOr, you know, just implement Chromecast support in their apps. There's SDKs to do so, and netflix, hulu and others have already done so.
- Splines 11y agoTheir lack of support for other devices is almost certainly intentional. (I'm surprised at the amount of sway the hardware teams appear to have over the Prime Video app team. Someone very high up is preventing this from happening for strategic reasons.)