What exactly is the revenue model for this? Most likely a cut-and-paste of what they believe the Yelp model to be. And probably without a realistic estimate o

What exactly is the revenue model for this? Most likely a cut-and-paste of what they believe the Yelp model to be. And probably without a realistic estimate of how much labor will go into policing it. If the public can currently get their jollies off of gaming existing review systems for goods and restaurants, they'll jump at the chance to do the same for individuals. Really, the question should be: "how much personal harm will be caused by this before the money will run out?"