Well it's been a while since I compared, but Wealthfront's direct indexing seems to be a really strong advantage at this point, unless I am missing a competing

Well it's been a while since I compared, but Wealthfront's direct indexing seems to be a really strong advantage at this point, unless I am missing a competing product on Bettermint. While there is a .20% difference in fees at the 100k+ level, I am content paying Wealthfront's higher fee simply because I believe in what they are doing and I never feel like they are trying to screw me over -- directly or indirectly. Consider it brand loyalty at this point :) I've also enjoyed their blogs both for engineering and investment. I like to point friends there first when they start looking to invest money somewhere.