What about cars? No one ever pays sticker price, but some pay more than others. What about airline tickets? Some people pay more than others for the same class

What about cars? No one ever pays sticker price, but some pay more than others. What about airline tickets? Some people pay more than others for the same class of seats, depending when purchased. Elastic pricing is not the problem. The problem is the collapse of free markets in such areas as education, airline travel, etc. In the higher education area, it manifests itself with pretty much all private colleges charging $50K/year and up, regardless of their repute/ranking. Ironically, it is usually the better known colleges who offer the best discounts (if you have high GPA/SAT, etc)