You have to do it when you want to reach "general public" which is far-from-science type of individuals who refer to themselves as "not interested in politics,

You have to do it when you want to reach "general public" which is far-from-science type of individuals who refer to themselves as "not interested in politics, space and that kind of stuff. I'm interested in people and events that directly affect me today". These personal life descriptions helps them started. Shows quality of journalism actually.