Webfinger is a really important and exciting new standard. I am pushing The Small Business Web (http://www.thesmallbusinessweb.com http://www.thesmallbusinesswe

Webfinger is a really important and exciting new standard. I am pushing The Small Business Web (http://www.thesmallbusinessweb.com http://www.thesmallbusinessweb.com) hard to wrap their heads around it. The vision is really powerful: 1. As users type in their email addresses, use AJAX to look for their webfinger profile. If they have one and it has an OpenID provider, replace the password / signup fields with a button to their specific OpenID provider. Goodbye OpenID NASCAR logo problem. 2. When the log in, you can discover other services they are using, such as their Portable Contacts provider, and in the future, Portable Time, Portable Expenses, etc. You will be able to automatically set up a customer with all their existing workflow and business data, and instantaneously get them up and running. Goodbye adoption curve problem.