Meanwhile Google badly needs to go on a mobile spending spree. Companies I would buy in their position include Localytics, AppsFlyer, Contentful and mParticle.

Meanwhile Google badly needs to go on a mobile spending spree. Companies I would buy in their position include Localytics, AppsFlyer, Contentful and mParticle. Buying those would significantly increase trust and buy-in from mobile app developers, who today probably have more interest in Facebook and Parse.com than anything else