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Absolutely not. Releasing frequently gives you the best chance of knowing whether or not your design actually does cause the "of course factor"
by richcollins 17y ago
Absolutely not. Releasing frequently gives you the best chance of knowing whether or not your design actually does cause the "of course factor"
- jamesbritt 17y agoHow so? If a site's UI keeps changing in me I'm going to get pretty annoyed unless each step is a clear improvement.
- richcollins 17y agoWith properly split testing, your individual UI won't change until there is a measurable improvement for a group using a UI other than yours. Of course this rarely happens in practice because there is typically a single UX person rather than a few trying different things.