Ben Goldacre's excellent book, Bad Pharma, discusses doctor-pharma bribery in detail. One fact which stuck with me was how, doctors are universally concerned a

Ben Goldacre's excellent book, Bad Pharma, discusses doctor-pharma bribery in detail. One fact which stuck with me was how, doctors are universally concerned about how other doctors are constantly being gifted and dined by other pharma reps, but they are convinced that they are personally immune from these attentions because obviously these things don't work on them.