Are they doing this just for social aspects? The article doesn't cite any hard reason why they'd do this. You'd think that with so many applicants and positions

Are they doing this just for social aspects? The article doesn't cite any hard reason why they'd do this. You'd think that with so many applicants and positions, they'd have lots of data that'd let them know if university attended is a good predictor of performance. As well as the opposite: If folks of different background really "innovate differently", then again, they should have the data to prove this. Like "while Xs only make up 5% of our workforce, 15% of all good-whatevers come from them". Or at least, they should investigate after this experiment is tried out and determine if it had real impact.