My emphasis: > The IAB's new group working on the problem will convene its first meeting next week, aiming to study and experiment with responses including a m

My emphasis: > The IAB's new group working on the problem will convene its first meeting next week, aiming to study and experiment with responses including a more clutter-free web experience, strict guidelines for the data that ads traffic in... Even were the IAB to strictly prohibit trafficking in all tracking data, I would never trust any policy that says, in effect, "trust us, we're IAB and we won't track you, wink, wink". First, only a small subset of all Internet advertisers will hold themselves to IAB's standards (and like any cartel or wannabe cartel, members will defect). More importantly, advertisers and ad networks have proven themselves to be completely untrustworthy. The Internet is a wild place, and ad networks carry the most dangerous threats the average user will encounter. Ad blocking is, most importantly, a means to protect ourselves. The superior user experience is a nice side effect.