Agreed - Tesla is in a position to succeed because it exceeds by traditional car criteria. The long-term benefits are visible, but don't really drive the purcha

Agreed - Tesla is in a position to succeed because it exceeds by traditional car criteria. The long-term benefits are visible, but don't really drive the purchasing decision. But much like Apple seems to be doing with security, it can be developed as a differentiator once traditional bona fides are established (which they seem to be).