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Missing design targets because you're optimizing on the wrong metrics is a real problem - but for Amazon to be unintentionally making their search so overly com
by bduerst 11y ago
Missing design targets because you're optimizing on the wrong metrics is a real problem - but for Amazon to be unintentionally making their search so overly complex to keep users bogged down (as you say) it would require them to be optimizing on number of searches, not sales conversions or revenue.
I think even you can admit that sounds just a little absurd.
- duncanawoods 11y agoThey will optimise for probability of a search leading to purchases and likely see 5s searches leading to fewer purchases than 90s searches. You get the same phenomena in retail. You get intentionally confusing layouts in shops, hidden exits, difficult placement of essentials and related items spread at different ends of the store, no clocks etc. to maximise the amount of time a customer spends in their store. It works.