5 ms·

See the Model S, which also competes with many, quality sedans from Mercedes, BMW etc.

• threeseed 11y ago
  If you look at pricing the Model S is more competing with the likes of Aston Martin. Mercedes, BMW are targeting the premium middle class market especially with the new A and 1 series respectively.
  • encoderer 11y ago
    That's one way to look at it. Another way is that they've been serving the upper-class automobile market for decades and have been recently introducing cheaper models. A C-class with options will run you $50k now, and $65k on an E which has long been their bread and butter car. I'm less familiar w/ the BMW family but I'm sure it's similar. So I think Tesla is absolutely competing with Mercedes and BMW, though certainly their most high-end models are competing with world class cars of any nameplate.