I just started biking again for the first time since childhood, and I bought the $4.99 Cyclometer app for the iPhone. So I came to your site as an excited novi

I just started biking again for the first time since childhood, and I bought the $4.99 Cyclometer app for the iPhone. So I came to your site as an excited novice and I'm sort of clueless. Hard to know where to go on the home screen. I assume I want to sign up, but I don't know your feature-benefits well enough to make a decision. To that end, why are the "Start drawing" and "Sign up" buttons given equal weight in the UI? Do you expect 50% of your visitors to do each? Seems unlikely--and is that even what you want? The right-left arrows (<|>) to bring up that other blurb is totally unexpected behaviour given a right-arrow click. The content should be coming in from the side, and be progressing me along some kind of 1, 2, 3 step process. Otherwise, why hide the first blurb in order to show me the second?