There are so many holes in this piece it's amazing. It's especially apparent when it's boiled down by the author: "There are many reasons why this makes for a

There are so many holes in this piece it's amazing. It's especially apparent when it's boiled down by the author: "There are many reasons why this makes for a better user experience: 1.Cognitively, you can only evaluate one option at a time. Seeing all the options laid out in front of you at once is just noisy and distracting, since you’ll have to consider each one in turn anyway. 2.Making swipe-happy snap judgements allows you to make better choices, faster. See Malcolm Gladwell’s Blink: The Power of Thinking Without Thinking for much more on the adaptive unconscious. 3.You can do it one handed." There's no reference to cognitive theories dealing with various interface types. I'm doing an independent project this semester with user eye-tracking through a Netflix-like interface. Iris Vessey's theory of Cognitive Fit shows that there are some tasks where the-part-in-relation-to-the-whole is the main consideration. In those cases, a matrix interface is a better fit, leading to better (faster, more accurate) task performance. 2. Malcolm Gladwell as main reference? ...no wonder no cognitive theory was explored. 3. Why stop there, you could also do that with blinks or eye gestures, further isolated into a bubble of laziness.