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The secret to Tinder's success isn't that they use a swipe-based interface. It's that they solved one of the biggest pain points in dating: users never have to
by downandout 11y ago
The secret to Tinder's success isn't that they use a swipe-based interface. It's that they solved one of the biggest pain points in dating: users never have to talk to anyone that hasn't already expressed mutual interest in them. Since the app discloses romantic interest only after both parties have reciprocated, Tinder offers a fundamentally better way of meeting new people than has existed previously. That was a game-changer for the entire dating scene, and that is why they are successful.
- Tomte 11y agoAFAIK dating websites had such a feature years before Tinder. Mutual selection as "favorite" or something like that leading to revelation of that selection to both isn't new at all.
- draker 11y agoIt isn't the mutual selection alone, but that feature in combination with swiping (basically a first impression) and inability to go back make it substantially different than dating sites. To my knowledge dating sites usually have pages of profiles you search though. If you see someone you select, but say you go through 5 pages and no one catches your eye but you're out of matches. You may be willing to go back through and lower your standards to make some matches. This is also aided by Tinder being a more dynamic app. The number of people that are active(discoverable) changes day to day, whereas a dating site is essentially static; with only new users adding more potential matches.