Actually I'd say a large percentage of people would be very well served by a globally diversified index fund for all their equity holdings... And perhaps the a

Actually I'd say a large percentage of people would be very well served by a globally diversified index fund for all their equity holdings... And perhaps the analogy is still useful. I'm ok with that situation because I understand and accept the logic of indexing. If the fund I owned changed their prospectus and decided to start active management, or significantly increased their management fee, or whatever, I could pull my money out and invest it elsewhere. Similarly in software there are definite advantages to having a dedicated steward for a given type of data, but it's much better if there is some way to take your data back should you decide to put it elsewhere. With Evernote, it is possible to export all your notes in a variety of formats, including XML, which can then be imported into other note taking applications if you wish. So to me, the bare fact that the application controls the data isn't necessarily an issue. What was becoming an issue was the fact that they didn't appear to treat it with sufficient respect. I hope we'll see that start to change now.