The switching cost between apps is practically zero so if someone else manages to figure out a better routing / experience with picking up people (some people u

The switching cost between apps is practically zero so if someone else manages to figure out a better routing / experience with picking up people (some people use UberPool for dating, really creepy shit!) etc then Uber will become a footnote in history quick. It's now hard to disrupt Uber in its own market but when it's a new market?