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"Over the next few weeks we traded a few emails back and forth. We didn’t agree with their claim, but we didn’t want to get into a protracted legal battle eithe
by mixmax 17y ago
"Over the next few weeks we traded a few emails back and forth. We didn’t agree with their claim, but we didn’t want to get into a protracted legal battle either. Any time you can avoid lawyers is a good time. They agreed."
Nice to see that disputes can actually be solved without laywers.
- lionhearted 17y ago> Nice to see that disputes can actually be solved without laywers. Sort of - they solved the dispute without lawyers by capitulating. Usually you can avoid a legal fight by backing down and doing what the other side wants. That said, still probably the correct course of action. They didn't have any real brand equity built up in Haystack, so moving on now means they don't run any risk of getting shut down later. More importantly, they've got a small team and no legal department, so making this not on the minds of their team is very valuable. That said, Haystack was a very catchy name, and I don't dig on Sortfolio as much. Still a decent name and important to not run the risk and waste the brainpower of their team though. I like to think I'd have made the same decision, but I wonder if I'd have gone on an ego trip and gotten ready for war. Something for me to consider and meditate on, and seems like a pretty enlightened and safe call by the 37S team.
- mixmax 17y agoI don't think they capitulated as much as they just realised that prolonged battles in court don't add any value to customers. As you say, they didn't really have any brand equity in the name, and so didn't really lose that much.
- lionhearted 17y ago> I don't think they capitulated as much as they just realised that prolonged battles in court don't add any value to customers. That's a very good point, you put it really well there. It's easy to get caught up in "are we the good guys?", "can we win the fight?", harder to ask - "What's best for our customers?" Insightful comment, I agree with you.